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Femeconomy. Choose female led brands. Create gender equality.
You are the female economy.
Whether you are a female consumer, business owner or a woman in the workforce, you can create gender equality by choosing female led brands.
Women make 85% of purchase decisions.
|In Australia it is estimated that women spent $818 billion in the 2016-17 financial year. Femeconomy uses consumer and procurement activism to progress gender equality by unlocking the power of the purse. If women buy from B2C and B2B brands that have women in leadership, women will impact bottom lines. This leads to more women in leadership to advance gender equality. It’s The Femeconomy Effect.
Companies with female leaders are not only more profitable, which means more opportunity for everyone. But they are less likely to have a gender pay gap, which means more money for the whole family and more workplace flexibility, which helps women and men.
What is the criteria to be a Femeconomy friendly brand?
Femeconomy approved companies have at least 30% female board directors or 50% female ownership. Approximately 2000 brands are listed on Femeconomy and over 900 receive Femeconomy’s approval. This approach directly supports top down strategies to improve gender equality on leadership teams. Any business who meets Femeconomy’s approval criteria can choose to submit their brand.
Female consumers habitually shop 10 brands.
Take the Femeconomy Pledge. Make sure your top 10 have Femeconomy’s badge of approval and you will progress gender equality with every purchase.
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Change the world with the power of your purse, it’s called The Femeconomy Effect.