Enterprise Marketing Manager Training & Certification, APAC

Location:Sydney
Job Type:Full Time
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Job Title: Enterprise Marketing Manager, Training & Certification, APAC
Job Location: Sydney, Melbourne or Singapore


Job Description:

AWS Training and Certification is seeking a talented and experienced Enterprise Marketing Manager to develop and manage Account Based Marketing programs to drive demand and engagement for enterprise level training solutions in the APAC region. In this role, you will build, manage, and execute a marketing strategy for our enterprise training business. This is a unique opportunity to play an influential role in a rapidly growing business and to transform the way we interact with and re-skill our enterprise customers at scale.

As an ABM specialist, you will take accountability for the enterprise marketing strategy development and execution in support of the APAC Skills Guild business goals. You will work with the Training & Certification BDMs and broader Marketing team and build strong relationships and joint programs with the AWS APAC Enterprise marketing team to deliver impactful internal and external campaigns and initiatives. The ideal candidate has deep expertise in ABM and a background in enterprise marketing in the technology sector. They must also demonstrate a track record of success in marketing strategy, campaign management, email marketing, lead generation and nurture programs, and a strong background in audience targeting and segmentation. We are seeking candidates who have proven experience managing priorities and working effectively across a number of internal and external stakeholders, strong project management skills, attention to detail, and an entrepreneurial, creative spirit.

Key Responsibilities include, but are not limited to:
  • Develop comprehensive integrated marketing plans to increase awareness, accelerate the sales cycle, grow advocacy and increase sales across multiple channels, in support of Sales priorities and revenue goals.
  • Design a segmentation strategy that creates specialized customer experiences based on sales cycle stage, tenure, persona sub-vertical focus and/or propensity to buy.
  • Identify internal opportunities to leverage regional and global marketing and product resources to create customized campaigns.
  • Lead internal cross-functional teams and external agencies through campaign development, design and implementation.
  • Create campaign deliverables including: Sales tools, tip sheets, demand generation email and direct mail communications, videos, social media ads and posts
  • Develop program and campaign scorecard, regularly tracking results and providing updates. Use campaign and pipeline data to identify trends and opportunities.
  • Conduct customer marketing workshops and develop strategies for account based marketing with customer stakeholders.
  • Educate Sales and cross-functional stakeholders about ABM program; equip Sales with the necessary tools to execute campaign elements independently.
  • Manage ABM calendar to ensure alignment with broader Marketing and organization calendars, and to ensure campaigns are being delivered in conjunction with account plans and business unit objectives.
  • Earn trust and maintain strong relationships with Field Sales, and Solution Architects teams to stay abreast of account activities that will inform marketing plans.
  • Work on multiple, programs that require both strategic thinking as well as high-speed tactical execution.
  • Frequent travel may be required
    Basic qualifications
  • Bachelor’s degree preferred or equivalent work experience.
  • MBA or Master’s degree in relevant field a plus
  • 6+ years of relevant work experience in B2B, customer marketing or account based marketing.
  • Demonstrated strong business and financial acumen.


    Preferred qualifications
  • Proven experience (5+ years) in with either account-based, customer or relationship marketing.
  • Experience in marketing B2B technology products or services, or training and certification and organisational transformation services strongly preferred.
  • Experience with SalesForce and Marketo strongly preferred.
  • Ability to manage time and juggle multiple priorities to execute high quality deliverables.
  • Skilled negotiator with proven experience finding creative ways to do more with less, and a track record of staying on budget.
  • Experience working in a fast-paced and highly cross-functional organization.
  • Ability to process and analyze data, using results to inform plan development and report to the business.
  • Possess an understanding of how to drive business and marketing through the sales and partner channels to grow business.


    BASIC QUALIFICATIONS

  • Bachelor’s degree preferred or equivalent work experience.
  • MBA or Master’s degree in relevant field a plus
  • 6+ years of relevant work experience in B2B, customer marketing or account based marketing.
  • Demonstrated strong business and financial acumen.

    PREFERRED QUALIFICATIONS

  • Proven experience (5+ years) in with either account-based, customer or relationship marketing.
  • Experience in marketing B2B technology products or services, or training and certification and organisational transformation services strongly preferred.
  • Experience with SalesForce and Marketo strongly preferred.
  • Ability to manage time and juggle multiple priorities to execute high quality deliverables.
  • Skilled negotiator with proven experience finding creative ways to do more with less, and a track record of staying on budget.
  • Experience working in a fast-paced and highly cross-functional organization.
  • Ability to process and analyze data, using results to inform plan development and report to the business.
  • Possess an understanding of how to drive business and marketing through the sales and partner channels to grow business.
  • Meets/exceeds Amazon’s leadership principles requirements for this role
• Meets/exceeds Amazon’s functional/technical depth and complexity for this role