Digital Marketing Specialist - Content & CRM

Last updated 6 days ago

The Personal Health team is united in its mission to develop meaningful innovations that deliver on the real needs of people around the world. With a focus on health and well-being, Philips Personal Health products are used throughout the home, from the kitchen to the nursery, and from morning to night. Whether inspiring a sense of style with its award-winning Philips Norelco shaving and grooming products or helping parents feed their babies more naturally with its #1 mom recommended Philips AVENT baby bottle, we are continuously looking for new and better ways to deliver against the needs of families and individuals through insight-driven innovation, accelerated operational excellence, and by having the best people in the industry to lead the charge.

Your Opportunity

The Digital Marketing Specialist – Content & CRM, is responsible for creating & delivering the best consumer experience on the Philips owned properties like and our CRM acquisition & engagement programs, and online retail partners in the country by turning consumer insights into a relevant and personalized experience.

You are responsible for

  • Growing the consumer database and the consumer lifetime value​

  • Improving the performance ultimately growing our D2C sales (if the local store is present) ​

  • Support local initiated campaigns with deployment and/or creation of CRM campaigns, landing page(s), and retailer channel-specific activation. ​

  • Validation of translation & localization of (new) global initiated content​

  • Coordination & running UAT’s (User Acceptance Test) in the country with relevant stakeholders and signing off on activation​

  • Share local insights & best practices towards the rest of the Foundation team(s)​

  • Monitor Online Excellence (OLE) and initiate product content adaptions & optimizations in close collaboration with relevant marketing, Q&R, and digital teams. ​

  • Monitor Rating & Reviews and provides a feedback loop to relevant Marketing, Q&R, and digital teams

To succeed in this role, you will ideally have the following skills and experience

  • Ideally, 2/3 years of digital marketing expertise in B2C environment agency, corporate. ​

  • Digital natives: must be interested in what is happening in online developments and ways of working, trends, and technology. ​

  • Grounded in user experience & content with an eye for detail. ​

  • Strong analytical skills & results-driven. ​

  • Hands-on mentality and E2E ownership. ​

  • Proven track record in stakeholder management. ​

  • Driving collaboration across organizational boundaries. ​

  • Profound communication, creative and editorial skills. ​

  • Project management skills. ​

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 2.5 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video.

To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there,you can also learn about our recruitment process, or find answers to some of the frequently asked questions.