Digital Growth and Insights Manager

Last updated 13 days ago
Job Type:Full Time

Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive.

At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.

This role will have the ability to identify, lead and shape a variety of exciting Market Development initiatives working across categories of solutions delivered by Financial, Ecosystem and Strategic Partners.

Initiatives are primarily centred around increasing visibility, engagement and usage of our solutions within our small businesses and partner channel accountant and bookkeepers in Australia and New Zealand as well as developing the capability for our Partnerships team to be operationally excellent through better use of data and insights, automation and through creation and streamlining of processes.

This role works with a very broad group of stakeholders from across Xero including Partnerships, Ecosystem, Product (and Product Marketing), Digital, Global Customer team, Legal and Strategy teams together with regional Partner Sales and Marketing teams to agree, and deliver on the priorities for the AU and NZ businesses and execute on our global strategy.

You will lead, or play a key supporting role, in the delivery of a range of exciting market development initiatives including (but not limited to):

  • Enabling easier access to, and smarter use of Data: Working closely with the Data Team, Product Commercial Directors and Sales Ops together with Regional and Global stakeholders to further build out data access, reporting and insights capability that support Market Development objectives
  • AU & NZ Partner Sales, Enterprise and Direct Sales Channel Activation. Work closely with the Head of Market Development to embed and operationalise the GTM channel engagement model in AU & NZ building on pilot success to date. Lead a variety of initiatives including internal/ external presentations, training and sales enablement/support.
  • Operational Reporting: Lead work to define requirements, implement and maintain a series of operational reports to assist the APAC Partnerships Director and leadership team track and monitor the team’s progress and success.
  • Awareness and Demand Generation: working closely with AU & NZ Regional Marketing and Education teams and supporting global stakeholders on development, delivery and execution of an ongoing program of activities (marketing campaigns, events, education programs) with the aim of driving awareness, building demand and increasing connection and usage of apps by SMBs and AB Partners
  • Priority Initiatives: Lead and support work on various regional or global initiatives as/when required from time to time. For example APAC Partnerships Intern and Grad Program, App Partner Program refresh, App Marketplace categorisation refresh etc.
  • Success looks like

  • Continuous delivery of a program of industry leading initiatives supporting each Partner Group that build awareness and generate demand for solutions at a category level
  • Increased App Category Awareness, Attach, Usage by both SMBs and our AB Partners resulting in achievement of stretch Revenue Growth targetsDelivery of a series of useful and insightful operational reports enabling the team to timely celebrate success and address challenges powered by data
  • Establish and maintain excellent working relationships throughout the wider organisation, particularly Global Partnerships, Ecosystem, Product, Marketing Strategy, Legal, Finance and Customer Teams
  • Cultivate a fun, rewarding, innovative and results-driven culture that lives and breathes our Xero values and builds empathy for and understanding of your partners, customers, and markets
  • What you’ll bring with you

  • Proven experience collaborating with a diverse stakeholder group to realise commercial outcomes
  • Solid track record of addressing customer needs through innovative use of technology
  • Proven ability to influence outcomes at all levels
  • Strong understanding of SAAS and APIs
  • Ownership and ability to thrive in a fast-paced environment
  • Building of effective relationships across all levels of the business
  • Proven negotiation skills, persuasive ability and excellent communication skills
  • Strong understanding of financial solutions
  • Ability to build relationships and negotiate with various stakeholder groups
  • Why Xero?

    At Xero we support many types of flexible working arrangements that allow you to balance your work, your life and your passions. We offer a great remuneration package including shares plus a range of leave options to suit your well-being. Our work environment encourages continuous improvement and career development and you’ll get to work with the latest technology.

    Our collaborative and inclusive culture is one we’re immensely proud of. We know that a diverse workforce is a strength that enables businesses, including ours, to better understand and serve customers, attract top talent and innovate successfully. We are a member of Pride in Diversity, in recognition of our inclusive workplace. So, from the moment you step through our doors, you’ll feel welcome and supported to do the best work of your life.