Data Analyst - Marketing & CX

Last updated an hour ago
Job Type:Full Time

Nearmap is unique. An Australian global technology company with incredible people; a market-leader with energy and spirit. Nearmap was named as one of the world’s 10 Most Innovative Companies of 2020 by Fast Company magazine – and we’re growing.

Join us on this exciting journey, you’ll love our inclusive values and share our ambition to become the source of truth that helps shape decisions for the liveable world.

What we do

We provide easy, instant access to high-resolution aerial imagery, city-scale 3D content, AI datasets and integrated geospatial tools, with wide-scale coverage across the USA, Canada, Australia and New Zealand. At the core of it, we’re a location content company, a visual analytics company, and a software as a service company. Innovation is weaved into our DNA.

What we are looking for

For this particular role we are seeking people with the following experience:

3 – 5 years’ experience in an analyst role where you were responsible for applying data driven insights to recommendations in commercial settings.

Demonstrated ability to analyse both qualitative and quantitative information objectively.

Understanding/working knowledge of SaaS business model, preferably in a B2B setting.

Understanding of formulating/analysing Growth Marketing metrics such as CAC, LTV, ROI etc. preferably in a SaaS setting.

Strong understanding of web analytics, Google Analytics and Snowplough (preferred).

Understanding of CRM systems (specially Salesforce, preferable), Marketing automation systems (preferred), NPS platforms Qualtrics, preferred) and Customer Support/experience platforms.

Understanding of data modelling tools (such as dbt, preferred) and techniques.

Hands-on experience in cloud-based BI/Analytics tools such as (Looker, Mode, Chartio, Qlik, Domo and Tableau/PowerBI etc.).

Advanced Excel skills.

Ability to liaise with internal and external clients at all levels with the capacity to negotiate and resolve conflict with clients, staff and management representatives.

In this role, you will be responsible for:

Contributing to marketing analytics roadmap and data solutions

Champion marketing and customer experience analytics at Nearmap and take it to the next level from its current state.

Perform end-to-end funnel analysis in a hybrid low-and-high-touch B2B Enterprise SaaS environment across variety of journey/customer-journey touch points such as the Ad Networks, Landing Pages and Website, Marketing Automation and CRM platforms.

Contribute to the Data Org.’s roadmap in creating a singular source of truth that provides unparalleled value to all Nearmappers.

Identifying areas of opportunities for the Marketing team (Growth Marketing, Product Marketing, Retention, CX etc.) by embedding quality, factual and robust data solutions such as reports, dashboards, insights, and deep dives.

Partner with the Marketing team on creating, validating, and enabling different test & learn hypotheses to support Nearmap’s Go-To-Market plans.

Performing data acquisition/tracking platforms:

Act as technical point of contact and data acquisition lead for Marketing Funnel/Web analytics data in liaison with Marketing automation and CRM data.

Acquire accurate and sufficient data from resources, internal and external required to solve the business problem.

Perform data gap analysis and recommend additional sources of data.

Work with the back-end engineers to modify, update and create new data models and novel solutions that enhances our data activation and usage within the Marketing (and broader business teams).

Generate business insights from data:

Find, promote and evangelise novel and unique ways to create a story out of the data through the effective use of data visualisation and general adherence to UX and Design/Aesthetics when creating data products for internal team.

Enthusiasm to provide both top-down analysis (asked by the relevant stakeholders) and bottom-up analytical findings (those where your curiosity has discovered previously unknown trends, patterns and interesting data points that can take our business one step closer to our strategic targets).

Communicate effectively at all levels of the stakeholder map and types of comms.

Projects and Data Org. Values:

Be proactive in engaging in key Data projects (such as Data Governance, CDP etc.).

Collaborate with other analysts in the team on bringing Data Org’s vision and mission to life by participating in projects and other ad-hoc work.

Manifest Data Org.’s values and guiding principles – ‘Business First, Data Second’, ‘Agile but Pragmatic’ and ‘Always Closing the Loops’.

Compliance with Nearmap values, policies and standards, and ensure compliance with all local statutory requirements:

Complies with responsibilities of working for a public company.

Complies with all local legislative requirements.

Adheres to company guidelines and the corporate Code of Conduct.

Where appropriate keeps up to date with legislative requirements.

Ensures personal adherence to workplace health and safety requirements and either addresses or brings to management’s attention when others are in breach of these requirements.

Acts in an ethical way when dealing with company assets and other people.

Some of our benefits…

Nearmap takes a holistic approach to our employees’ emotional, physical and financial wellness. Our current benefits include access to the Nearmap employee share scheme, short and long-term financial incentives, flexible working options, paid volunteer days, gym and phone rebates, and lots of development opportunities including hack-a-thons and pitch-fests.

Working at Nearmap:

We move fast and work smart; often wearing multiple hats. We adapted to remote working with ease and are continually looking at ways to improve. We’re proud of our inclusive, supportive culture, and maintain a safe environment where everyone feels a sense of belonging and can be themselves.

If you can see yourself working at Nearmap and feel you have the right level of experience, we invite you to get in touch.

Watch our culture video and find out more about what a day in the life at Nearmap looks like:

Nearmap does not accept unsolicited resumes from recruitment agencies and search firms. Please do not email or send unsolicited resumes to any Nearmap employee, location or address. Nearmap is not responsible for any fees related to unsolicited resumes.

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