Digital Optimisation Lead

Last updated 11 days ago
Job Type:Full Time

As the Digital Optimisation Lead you will assist in driving the strategy and roadmap of the CRO program within the digital environment. Your focus will be on optimising the experience of both our prospects and members experience to deliver CRO outcomes. You will lead the experiment work-flow end to end, from research to delivery, passing by design, UX and approvals. You will be part of the digital optimisation squad and will work close to the Marketing and Product team.

As the Digital Optimisation Lead, you will also mentor, coach, support and advise others across our business, advocating digital optimisation best practices and championing data-driven continuous improvement.

Talent Factor…
  • Analytical, data-driven, highly numerate, and very comfortable working with complexity
  • A self-managed multi-tasker, with high attention to detail and a track record of delivering real business results
  • Technically brilliant with a strong understanding of the on-line environment
  • A strategic thinker and planner
  • Strong in communication, stakeholder management and presentation skills
  • A talented relationship-builder and a skilled communicator
  • Fun-loving, collaborative and passionate about engaging others and sharing your digital knowledge
Essential Experience
  • Tertiary qualification in relevant discipline
  • Adobe Analytics or Google Analytics certification desirable
  • Demonstrated digital experience with a strong background in digital optimization programs
  • Strong experience on Digital Analytics tools like Adobe Analytics or Google Analytics in web and app environments
  • Experience with testing tools like Optimizely, VWO or Adobe Target is highly desirable
  • Familiar with UX tools like Crazyegg, Hotjar& Inspectlet
  • Strong understanding on CRO best practices
  • Familiar with UX principles and accessibility standards
Why CUA?

At CUA, we aspire for our team members to be part of something special, where we are known as a Best Employer and a great community to be part of. We value our people to experience a place where:
  • Members are at the heart of everything we do
  • We are accountable for results and empowered to take action
  • We deliver outcomes and impact
  • We constructively challenge ourselves and others
  • We proactively work with others to innovate, adapt and grow
  • We are genuine and inclusive
Questions? Please call James from our Talent Acquisition team on 07 3552 4112.