Digital Insights Analyst

Last updated 15 days ago
Job Type:Full Time

As the Digital Insights Analyst, you will manage and implement digital tagging and analytics measurement strategy for CUA portfolio of Digital products, including websites, blogs, mobile apps and reporting applications. This role will work closely with development, analytics, digital marketing and business team members to capture the data needed to drive business decisions.

This role is part of the Digital team within CUA. This team is focused on enabling new digital capabilities and defining the strategic roadmap for evolving our ecommerce platforms across the digital and non-digital space. This role will provide superior performance analysis and reporting across all digital properties with a focus on identifying new opportunities.

Talent Factor…
  • Have exceptional communication and interpersonal skills
  • Passionate about data, digital media and digital technology
  • Able to translate data into insights and presenting them to different groups of stakeholders
  • Practical and tactical while keeping the big picture and organisational impact front of mind
  • Organised, love working at pace, managing multiple projects, processes and people
  • A talented relationship-builder and a skilled communicator
  • Fun-loving, collaborative and passionate about engaging others and sharing your digital knowledge
Essential Experience
  • Tertiary qualification in relevant discipline
  • Hands-on experience with tag management systems: Google Tag Manager, Adobe DTM, Adobe Launch or similar
  • Demonstrated experience working with digital analytics tools like Google Analytics or Adobe -Analytics in both web and app environments
  • Experience with Data Management Platforms (DMP) like Adobe Audience Manager
  • Ability to translate data into insights and presenting them to different groups of stakeholders
  • Strong understanding of A/B and multivariate testing techniques and best practices
  • Quantitative mindset, with a desire to work in a data-intensive environment
Why CUA?

At CUA, we aspire for our team members to be part of something special, where we are known as a Best Employer and a great community to be part of. We value our people to experience a place where:
  • Members are at the heart of everything we do
  • We are accountable for results and empowered to take action
  • We deliver outcomes and impact
  • We constructively challenge ourselves and others
  • We proactively work with others to innovate, adapt and grow
  • We are genuine and inclusive
Questions? Please call James from our Talent Acquisition team on 07 3552 4112.