CRM Manager- Senior Email and Marketing Automation Specialist

Last updated 5 days ago
Location:Docklands
Job Type:Full Time

About Kmart Group

With more than 235 stores and employing over 34,000 people, Kmart is proud to be one of Australia and New Zealand’s largest and most successful retailers.

Serving the needs of Australian and New Zealand families is at the core of who we are as a business, that’s why we are driven to be the place customers rely on for low prices and making every day living brighter.

Culture

You’ll be joining a dynamic team with a fantastic culture where diversity is openly celebrated, and you’ll be challenged and supported to achieve personal and business goals. Expect a work environment that is highly collaborative, fast-paced, inclusive and progressive - with no two days the same! Our values – Think Customer, Take Care, Live Integrity, Grow Together and Reach Higher will resonate with you deeply and you’ll enjoy being part of a growing, iconic Australian business that has a fantastic culture that is non-hierarchical, diverse and inclusive.

What are we looking for?

In this hands on role, as the CRM Manager you will be responsible for the overall CRM strategy, management, end to end development, execution, and continuous optimisation/experimentation of omni channel personalisation initiatives/campaigns, database hygiene/management and segmentation to maximise the retention and growth of our customers using Oracle Marketing Cloud (Responsys). We are looking for a "technical marketer hands on with HTML coding to execute CRM campaigns”.

As the CRM Manager, you will be providing a clear understanding of how to leverage consumer behavioural, lifestyle, transactional, and demographic data in order to deliver personalised digital marketing programs through multiple communication channels ( Email, SMS, Facebook, Instagram, Mobile, Web etc ) with a vision of growing customer database, retention, activation, lifetime value and advocacy for the Kmart brand.

Other key responsibilities include

  • Being an expert in CRM, the function plays an active role in the formation of ongoing CRM strategies as well as the weekly/monthly/annual omni channel calendars that enable the continuous and consistent testing, learning, and optimisation in order to maximise customers’lifetime value, maximising KPI improvement, ROI, and business impact.
  • 12+ years experience in a marketing automation capacity, and extensive experience working with marketing automation platforms.
  • 6 + years hands on experience using Oracle Marketing Cloud (Responsys) including new feature implementations, migrations, creation of automated omni-channel (email, SMS) programs, API-triggered transactional campaigns, A-B testing, audience and reporting segments preferably in a large enterprise environment.
  • 3+ years hands on experience with Google Analytics in understanding the ROI on the overall omni channel campaign impact.
  • Ability to balance moving fast and depth of analysis. Expertise to know what needs to be analysed and what doesn’t.
  • Good understanding of email IP reputation and maintenance.
  • Solid understanding of the components of an effective and compelling email, including: email copy, email design (e.g. visual hierarchy), subject lines, Pre-headers, CTAs.
  • Ability to build emails as well as develop an overall email and SMS strategy that includes: Audience segmentation based on behaviours and profiles, Email and SMS campaigns and email/SMS drips, Email/SMS timing.
  • Good understand how push and n-app messages work and are able to build them out.

About You

  • Ability to take initiative as well as lead, motivate, and influence teams to produce impactful results.
  • Ability to balance moving fast and depth of analysis. Expertise to know what needs to be analysed and what doesn’t.
  • Excellent interpersonal skills, with the ability to conceptualise and communicate detailed CRM technical concepts to technical and non-technical audiences.
  • Good experience in working with Legal, Compliance and Corporate Affairs with solid understanding of The Privacy Acts and Spam Acts for Australia and New Zealand.
  • Strong analytical mindset and ability to conduct and produce post implementation analysis and reports with actionable improvements to the cross functional stakeholders.
  • Strong interpersonal and collaboration skills, able to develop and manage complex relationships with both internal and external stakeholders to deliver the best service to our customers and protect the reputation of the business.
  • An independent and great problem solver with strong decision making ability and result orientation
  • High attention to detail.

You will be afforded autonomy and accountability in your role and have access to development opportunities across both Kmart and the Wesfarmers Group, excellent remuneration, inclusion in company bonus scheme & access to Wesfarmers share plan (both for eligible team members), free parking and benefits program including a discount card for Kmart, Target and Officeworks.

At Kmart, we aim to ensure our teams reflect the diversity of the communities in which we operate.
Candidates interested in this position should apply directly to this advertisement as we are not accepting applications from recruitment agencies.
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