Marketing Manager - 12 Month Contract

Last updated 35 minutes ago
Location:Melbourne
Job Type:Full Time

Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive.

At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.

About the Team;

We're a passionate team of creative, modern marketers powered by customer-first thinking and data-driven decision making. Our team centres around engaging both our small business and partner communities and includes GTM, brand and campaign champions, events specialists, digital and automation experts and analysts.

About the Role;

As Marketing Manager, you will play a key role in accelerating Xero’s small business channel performance in Australia through excellence in creative, omnichannel investment and strategy. This is a 12 month contract reporting to the Head of Brand and Marketing and a unique opportunity to help shape Xero’s brand and market presence nationally to drive accelerated revenue growth for Xero Australia.

About you;

As a passionate and experienced B2C marketer, you have a proven track record in growing brands and audiences and will hit the ground running to effectively plan and deliver end to end media activity, integrated sponsorships, content and activations. You will be highly organised, detail oriented and able to operate in a fast paced environment without compromising on quality. You will be data-driven and commercially minded and will be comfortable quickly breaking down and assessing new opportunities based on ROMI, and you'll be just as confident presenting data and recommendations to senior leaders.

Working to your strengths you will have an in-depth understanding and passion around brand, media and consumer behaviour and be up-to-date on latest market trends, continuously monitor competitor activity and evaluate ROI across partnerships and marketing channels.

You must be a natural innovator with a curious mind, excellent communication, storytelling and presenting skills.

Key Responsibilities;

  • Work with the Head of Brand & Marketing to develop and deliver AU Brand strategy and rolling 6-12m strategic SMB Marketing planPlan, negotiate and secure media schedules, allowing time for creative, approvals and effective setting and management of targets
  • Curate insights from customer journeys, segmentation, brand research, surveys and community forums to inform marketing strategy and priorities
  • Work in close alignment with Commercial and Product teams to drive, develop and deliver compelling results-driven go-to-market strategies for relevant initiatives
  • Manage the AU marketing budget and communicate updates to the wider team
  • Work with the local and global Brand Hub teams to deliver world class creative applications, always on-brand and always challenging to maximise cut-through, CTA and conversion
  • Monitor and report on campaign lead indicators and key success metrics on a monthly and quarterly basis across the full SmB funnel
  • Play a key leadership role in mentoring the teams
  • What you'll bring with you;

  • Proven senior marketing expertise
  • B2C experience in media planning, buying, agency and negotiation (client or agency side)
  • Ability to analyse, interpret and/or compare program results, market research, trends, and competitive data to identify key learnings. From these key learnings, ability to make solid, strategic program level recommendations
  • Bachelor’s degree or equivalent
  • You will have a great ability to build rapport and trust with cross-functional teams
  • Proven ability in influencing others by adapting approach to suit the individual in order to achieve the right outcomes
  • Strong commercial acumen and ability to align marketing strategy with business outcomes
  • Why Xero?

    At Xero we support many types of flexible working arrangements that allow you to balance your work, your life and your passions. We offer a great remuneration package including shares plus a range of leave options to suit your well-being. Our work environment encourages continuous improvement and career development and you’ll get to work with the latest technology.

    Our collaborative and inclusive culture is one we’re immensely proud of. We know that a diverse workforce is a strength that enables businesses, including ours, to better understand and serve customers, attract top talent and innovate successfully. We are a member of Pride in Diversity, in recognition of our inclusive workplace. So, from the moment you step through our doors, you’ll feel welcome and supported to do the best work of your life.