Lead Performance & Optimisation Analyst (409748)

Last updated 3 days ago
Location:Darlinghurst
Job Type:Full Time

Lead Performance & Optimisation Analyst

  • 12 month fixed term contract
  • Surry Hills based
  • Work in on high impact projects

About Us
As a start-up business inside one of Australia’s largest retailers, WooliesX aims to bring the best of Woolworths to our customers, powered by our team, technology and data. To achieve our customer 1st strategy, we have combined the Digital, eCommerce, Customer Loyalty and Financial Services businesses to transform the customer experience under one banner - WooliesX.
Awarded the Canstar Blue Award for No. 1 in Customer Satisfaction for online groceries, and more recently voted the most popular Loyalty Program in Australia, we’re proud of the work we do and are being recognised for delivering innovative and best in class service that is convenient, frictionless and personalised for our customers.

With an industry leading technology team, backed by analytics, we’re resourceful and willing to experiment. Our agile teams are empowered to innovate and deliver an awesome experience for our customers - no matter whether they choose to shop in-store, or online.

About the role

Reporting to the Senior Manager Digital Media Optimisation, the Lead Performance & Optimisation Analyst will spend their days on the tools to build and deliver closed loop reporting platforms and highlight digital channels’ efficiencies on campaign level. The Lead Digital Analyst will create platforms to enable insight extraction that shapes decisions around digital marketing strategies, campaign designs and true target marketing. You will be working closely with the data science, machine learning engineering and BI teams and will be the link between marketing and technical teams across the business.

Key Responsibilities:

  • Transform raw digital marketing data across different channels into actionable and digestible information
  • Periodic reporting/tracking for key digital campaign KPI's, as well as automating the reporting where possible
  • Provide meaningful interpretation of digital marketing data to provide insight, recommendations, and guidance across, effectiveness and the reach of each digital channel and on campaign level and report back to the business
  • Promote an internal culture of true data-driven decision making, one to one target marketing and closed loop measurement based on analytics data and offline customer behaviour data
  • Work closely with business stakeholders to provide the necessary insights and reporting to enable them to make informed decisions. Key stakeholders include digital marketing team and sales team as your clients and data science team, BI team and data engineer team as the peers
  • Develop, drive, and own the reporting process with a good understanding of the principles of data quality. This will include the creation, and ongoing use of effective reporting templates which provide timely/live reporting enabling
  • Identify business opportunities and challenges, leverage synergy opportunities across functions and businesses. Work with other teams on new projects to ensure harmonious alignment with the existing pipelines and infrastructure
  • Lead the deployment of new analytical solutions and analytics requests based on action-ability and business impact

Who we are looking for

We’re looking for an experienced analyst with a high degree of logical and critical thinking ability and a problem solving mindset. You will be working closely with the data science team and the Cartology team so strong communication skills and the ability to convey complex information in a simple to understand way is key.

Tech Spec and Key Skills:

  • Minimum of 7 years’ insights, web analytical experience, and digital marketing reporting.
  • Excellent stakeholder management skills across both business and technical functions.
  • Must have strong knowledge of SQL – analysis, queries, cases.
  • Proven product management skills as well as sound understanding of data science concepts to lead the development phase of the reporting products and be the point of contact between the Data science team and the client is required.
  • Solid experience with Google Marketing platform, Google Ad Manager, Tealium tag manager, Adobe stack and Data Transfer files are essential.
  • Experience with Google cloud platform resources such as BigQuery, Dataproc, Dataflow, DataStudio and Google Storage for processing the data.
  • Sound understanding of media technologies (ad-servers, DMPs, DSPs) and other platforms (Tealium, Salesforce marketing cloud, and etc.)
  • Have extensive BI experience and visualisation platforms.

Joining the Group

As an inclusive, team-first company, our people are at the core of everything we do.

We care deeply about creating a workplace where our team members feel valued, respected and empowered. We are committed to providing equal opportunity regardless of gender identity, ethnicity, disability, sexual orientation or life stage and we are proud to be recognised as a Gold Tier Employer in the Australian Workplace Equality Index for LGBTQ+ inclusion.

As our Group continues to evolve, innovate and support our communities, we encourage our team members to do the same with their own careers, by providing ongoing opportunities to grow and make a real difference.

We value flexibility, and encourage our team members to work in ways that meet their work/life commitments and support their wellbeing.

We work hard to create a safe and inclusive environment for all, and most importantly, we're all about creating better experiences – for our customers and for each other.

We’d love to hear from You

If you meet a number of the requirements, but not all, we encourage you to submit your application. You can learn more about working with us on LinkedIn or via www.wowcareers.com.au. #LI

#work180

Our Talent Acquisition Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Woolworths Group is not responsible for any fees related to unsolicited resumes.