Senior PPC Role

Last updated one month ago
Location:Brisbane
Job Type:Full Time

Canstar is Australia’s biggest financial comparison website. For over 25 years, Canstar has been researching and rating financial and consumer products.

We employ over 150 staff with a diverse range of educational and professional backgrounds. We take pride in the cultural and gender diversity of our staff and our ability to offer our people the opportunity to grow and develop their skills as the company grows too.

Our Marketing team is looking for a PPC guru to lead and manage our activity for our Australian and New Zealand sites to drive quality in market traffic and conversions for Australia’s biggest financial comparison site and leading consumer comparison site.

What Canstar Offers:
  • Supportive and flexible working environment
  • Birthday leave
  • Free breakfast and fresh fruit
  • Employee Assistance Program
  • Monthly massages
  • Fun social club and company culture
  • Training and development opportunities in areas that matter to you

What You Will Be Doing:
  • Develop and implement our PPC strategy delivering ROI positive campaign activity
  • Manage the implementation and optimisation of current and new PPC activity across Adwords and Bing
  • Includes reviewing search opportunities, competitor activity and keyword analysis as well as creation and management of campaigns
  • Ongoing optimisation of activity includes and not limited to bid management, ad copy, landing pages, callouts and extensions
  • Prepare reporting and analysis, driving timely optimisation and insights to drive improved performance and efficiencies
  • Manage key stakeholder relationships with search partners

What You Need To Bring To The Role:
  • 5+ years hands on paid search experience including Adwords & Bing
  • Demonstrated experience of delivering ROI positive campaigns for large budgets
  • Experience with automated tools/platforms that integrate with paid campaigns (Marin and Adthena)
  • High proficiency in Google Suite including Sheets, Google Analytics Manager and Google Ads
  • Excellent analytical and numerical skills
  • Strong communication skills, attention to detail and lots of initiative and passion
  • High level of communication skills and ability to engage with and influence key stakeholders
  • Confident in being able to manage relationships with partners and suppliers

What Will Give You The Extra Edge:
  • Experience with Google Tag Manager, Search 360 and Google Marketing Platform and multi touch attribution
  • Agency experience
  • Adwords and Analytics certifications
  • Understanding of or ability to quickly acquire knowledge of CMS (such as WordPress)
How Can You Join The Team:
If this sounds like you, and you are up for a fresh challenge with a great company, please click apply now and ensure that your CV and cover letter has been uploaded to your profile.

Please contact Canstar’s Talent Attraction Specialist, Emily Conaghan, via careers@canstar.com.au for general enquiries.

Applications close 5pm Friday 14 August 2020.