What you'll contribute to
We're looking for an experienced Insights and Research Analyst to join our National Marketing Division.
You will be responsible for supporting the Toyota business through market research and insights activities to help optimise Toyota's brand and product positioning, while also maximising sales volumes, market share and profitability.
How you'll make an impact
- Analysis of market and customer data from multiple sources to identify trends and derive key insights
- Management of consumer research studies across marketing campaigns, product and pricing
- Assist in the development and improvement of market research processes and procedures to support the business in decision making
- Support the National Marketing team by performing detailed analysis and reporting with recommendations for brand performance, advertising effectiveness, market conditions and consumer trends
- Assist in the development of Marketing KPI's for brand and product related activities
- Develop detailed research agency briefs, manage research agency relationships, manage critical timelines and prepare reports on research studies across the business
What we're looking for
- Proactive, inquisitive and a self-motivated professional with the ability to think strategically on gathering and understanding insights for business decisions
- Several years of marketing insights, research or analytics experience from a client side, research agency or strategic planning role
- A strong project management track record with proven experience in managing consumer research projects
- Demonstrated data analysis experience
- Capacity to manage insights data reporting platforms
- Tertiary qualification in Business, Marketing, Research or related discipline
- Ability to participate in a collaborative team environment and present insights and recommendations from research projects
Life at Toyota & What we offer you
At Toyota, anything is possible, and we believe in our people to make it happen. We're proud of every single one of them and give the recognition and reward they deserve. From comprehensive remuneration packages to flexible working conditions and healthcare, we invest in our people to make their career as great as it can be.
Make your impossible, possible & apply today!
You're welcome to find out more by visiting our careers page: www.toyota.com.au/careers