Product Marketing Manager, SMB Marketing

Location:Sydney
Job Type:Full Time

Google Australia Pty LTD.
Opening Date: 28th January 2020
Closing Date: 27th February 2020

Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.
  • Experience in project management in a marketing or consulting role.

Preferred qualifications:

  • Master's degree or equivalent practical experience.
  • 5 years of experience analyzing product, customer, market dynamics, and opportunities of online advertising space in the SMB sector.
  • Experience in managing direct sales (online and offline) and third party channels.
  • Understanding of the search, online advertising, or web publishing market; penchant for analyzing products, customers and market dynamics and strong aptitude for determining the optimal way to position products in the market.
  • Demonstrated analytical and organizational skills; ability to develop product strategy/positioning, business plans, customer and market insights, campaign effectiveness and Return on Investment (ROI) analysis.

About the job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a loyal consumer base. This means you work with a cross-functional team across sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

  • Own and develop integrated marketing programs to find, attract, acquire, and engage hard-to-reach SMB advertisers and analyze marketing programs to optimize overall results.
  • Lead advertiser acquisition marketing campaigns through all phases of the campaign lifecycle, including strategy and creative development, execution to exacting brand standards, coordination with outsourced and in-house sales and support partners, and measurement of results and ROI.
  • Own and execute core online and offline direct marketing channels and budgets, including cross-sell, direct mail, and search and display advertising.
  • Build Google's brand and support new SMB clients through growing key marketing partnerships with business-to-business (B2B) businesses, associations, and media companies.
At Google, we don’t just accept difference—we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products and our community. Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing this form.