SuperDaughter Day is changing lives.
Does your organisation want to support SuperDaughter Day in October 2020? Please reach out to firstname.lastname@example.org.
It’s a fact; women are vastly underrepresented in science, technology, engineering and maths (STEM).
New research shows that gender bias and stereotypes take form and impact career choices as early six years old. That means although girls generally outperform boys in STEM subjects during primary school, by the time they reach high school most girls have opted out.
Challenging these conceptions at an early age is not only about fairness and equal opportunity. It’s also crucial to ensuring the future pipeline of STEM professionals has a gender balance that reflects the society in which we live.
SuperDaughter Day is a WORK180 initiative. It sees interactive events hosted in capital cities throughout Australia and New Zealand, with the aim of encouraging girls aged 5-12 to explore the exciting world of STEM.
The girls participate in a wide range of hands-on activities and meet inspiring female role models from the tech industry, all in a fun and engaging environment.
Here are just some of the activities at previous events…
- Virtual and augmented reality
- App design
- Magformers, Cubetto Robots and Ozobots
- Interactive Bug Displays
- Lego Mind Storms
- Jewelbots and interactive unicorn horns
- Fashion technology and wearables
Since its inception in 2016, more than 4500 girls and parents have attended SuperDaughter Day.
95% of the girls who attended the events said they have an increased interest in STEM (Science, Technology, Engineering and Maths).
Superheroes Amelia Bice and Avanti Deshmukh
SuperDaughter Day has captured the imagination of communities and corporations throughout Australia and New Zealand. It has also attracted extensive coverage from media outlets including Channel 9, ABC, Triple M and news.com.au.
Is your organisation ready to support our future women in STEM? Limited sponsor opportunities are available. Email email@example.com for more info.
"I've spent most of my career in IT convincing myself I deserve to be there. I want a different experience for my daughter, and yet her confidence in maths is already slipping and it is clear I have a big battle ahead to bolster and support her through the challenges she will continue to encounter. I want her to feel great about firmly grasping every career opportunity available to her. Initiatives like SuperDaughter Day help reinforce that mastering STEM is worth it, that there is a whole world of possibility available, and that she absolutely deserves her place among it all” -Naomi Pollock, mother to Briony, pictured above.
"As a mining engineer it was pleasing to see an affinity to my core discipline through the various activities. We even looked at some elements of mine design when we got home, incorporating drone imagery." - Joe Seery, dad of 9 year old Matilda (pictured below) from Perth.
The success of SuperDaughter Day relies on support from our sponsors. In the past, these have included…
How you can be part of their future.
As plans for the 2020 October events take shape, we’re looking for sponsors to help deliver the biggest and best SuperDaughter Day yet. You’ll be giving young girls the chance to fall in love with STEM while letting them know that opportunities are open to girls too. Email firstname.lastname@example.org for more info.
WORK180 is a global jobs network that operates at the forefront of a new workplace revolution. Our function is twofold.
As an advocate for working women, we provide job applicants with a transparent directory of endorsed employers who support diversity, inclusion and equality.
We also work with employers to improve and develop workforce participation. We share best practice, offer strategic advice and provide a highly active jobs board where businesses can connect with the talented people in our network.
There's a long way to go in the fight for better working conditions, but the change we're seeing is astounding. It really is an exciting time for workplace equality, and we're just getting started.