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Does your organisation want to support SuperDaughter Day 2020? Please reach out to hello@work180.co.

SuperDaughter Day is an annual event hosted by WORK180. The event is held in capital cities in Australia and New Zealand.

Since 2016, over 3000 girls aged 5-12 years old became Superheroes along with the parents, exploring the exciting world of STEM (science, technology, engineering, maths). The girls also met some amazing female role models in tech, enjoyed delicious cupcakes and received a goodie bag to take home!

The girls participated in a wide range of hands on activities, including

  • Magformers, Cubetto Robots and Ozobots
  • Interactive Bug Displays
  • Lego Mind Storms
  • Makey Makey
  • Visit from NAO the Humanoid Robot
  • Jewelbots and interactive unicorn horns
  • so much more!

Why SuperDaughters?

Despite a huge growth in IT jobs, women account for only 16% of tech roles and the percentage of female tech grads has also been in decline since 1989.

SuperDaughter Day was created to counteract gender stereotypes which are formed in children as young as 6 years old and to encourage young girls to explore STEM in a fun environment.

image.png Superheroes Amelia Bice and Avanti Deshmukh

In 2018, the event saw hundreds on waitlists around AU & NZ and 600 tickets sold in the first 48 hours. The aim for next year is to have enough space for 3000 people. In 2018, SuperDaughter Day had over 23 media mentions including Channel 9, ABC, Triple M and news.com.au and has made a huge impact on girls aged 5-12 years old.

Responses from attendees show;

  • 94% of parents have indicated their daughters have an increased interest in STEM after SDD
  • 93% of parents have indicated they are more likely to encourage girls participation in STEM after SDD
  • 49% of girls who attended SDD had none to very little previous knowledge of STEM

Is your organisation ready to support our future women in STEM? Limited sponsor opportunities are available. Email hello@work180.co for more info.


"I've spent most of my career in IT convincing myself I deserve to be there. I want a different experience for my daughter, and yet her confidence in maths is already slipping and it is clear I have a big battle ahead to bolster and support her through the challenges she will continue to encounter. I want her to feel great about firmly grasping every career opportunity available to her. Initiatives like SuperDaughter Day help reinforce that mastering STEM is worth it, that there is a whole world of possibility available, and that she absolutely deserves her place among it all” -Naomi Pollock, mother to Briony, pictured above.

Read more testimonials here!

Get involved 2019

We invite you to join our movement in 2019! Organisations are welcome to register their interest to support the event.

Subscribe to our newsletter to hear about our 2019 events.


"As a mining engineer it was pleasing to see an affinity to my core discipline through the various activities. We even looked at some elements of mine design when we got home, incorporating drone imagery." - Joe Seery, dad of 9 year old Matilda (pictured below) from Perth.


Thank you to our 2019 supporters for helping us host SuperDaughter Day across Australia and in Auckland, New Zealand.


Read more: Fun STEM activities for your Superhero!

About WORK180

WORK180 is an international jobs network that connects smart businesses with the very best female talent. We pre-screen every employer on our jobs board to see where they stand on pay equity, flexible working, paid parental leave, equal opportunities and a range of other criteria. We also take into account diversity initiatives focusing on age, ability, ethnicity and sexual orientation.

The information we uncover is made public on our website, so that everyone knows what to expect from each employer before applying for a job. We continually review and evolve our pre-screening criteria to ensure workplaces are fair and equal for everyone.

Read our story.