A speaking product is a repeatable presentation on a valuable topic, that you can take to conferences and events. A good speaking product will help to raise your profile as a business leader, by giving you exposure to new audiences, and positioning you as an expert.
Here are three tips to help you identify your personal speaking product:
1. Your speaking product is unique to you.
Identifying your unique speaking product takes a bit of detective work. It probably won’t be the first thing you think of, and may not even be directly related to your job description. Your speaking product is more likely to reflect the unique way you think about the world or your role. For example, as a speaker coach, when I’m asked to talk at conferences, it might seem obvious to give (say) five top tips for public speaking. But plenty of others can cover this. I need to find out what I offer that is different.
2. Dive beneath the surface to understand what you really care about.
To tune into your speaking product, reflect on your personal values and identify how they show up in your work. One of my values is that we learn to move, speak and make choices in alignment with what we believe in. I want my audience to know, not just that a good talk can be career and life-changing, but that there is a method to doing it well so their idea grows. Rather than “How to be a more confident speaker” which has limited longevity, one of my key topics is “How to use speaking products so the thing you most want to see happen in the world, does”.
3. As a salaried professional, you may be surprised by what you have to offer.
Many professionals I coach for industry conferences say, “I don't know why I was chosen.” They feel they are just ordinary people doing an ordinary job. If you have similar concerns, ask others what they see in you. Then dig deeper to find out more. Often, what colleagues tell you will relate more to the “how” than the “what”. For example, when I coached an engineer to speak at a 1000-person conference on gender diversity, he initially didn't think he had done anything special - so we asked his colleagues. Their insights revealed just how impactful this engineer’s work had been to improving diversity in a traditionally male sector. We then built his messages so the 1000 people at that conference could learn to do it to
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